Brand marketing in blogging

Brand marketing, this buzzword stuck in my mind today. One of the speakers said that was important for her blog. Wow. This is not rocket science, but I didn't think about blogging in that way. One of my b-school classes covered brand marketing, so I guess that my pricey textbook will be re-used- imagine that.

Now the hard question is: What is my brand?
A: Me... but I want to re-invent myself.